Glossier Austin is the ultimate beauty destination and roadside attraction. The site was located on South Congress, one of the city’s most vibrant and bustling stretches. With a larger- than-life exterior, the store embodies a familiar representation of local signage welcoming visitors even before they walk through the door. On the roof, a custom blowup replica of three giant lipsticks create an iconic and eye catching display. A colorful sign referencing vintage diner graphics directs busy highway traffic to the store. The interior is layered with pastel colors and natural textures such as rock and concrete. Integrated lighting details add a soft glow highlighting the geometries and millwork. Communal terraced seating allowed customers to gather around and take their time in the space as they explore Glossier’s full product line.
